Creating & Optimising Content for the Web

Course details

The aim of this course is to provide the learner with the skills required to use & manage the various media platforms with a view to promoting the business.

Who Should Attend?

• This course is for anyone at any level of an organisation who require the ability to manage, control and maximise the online presence, performance and viability of their organisation.

Course Objectives:

• At the end of this course you will have learned;
• What is SEO
• The different types of media sites.
• How people search, promoting enquiry and closing the sale
• Keyword research and usage
• How to analyse your current online presence
• The do’s and don’ts of writing online content
• Monitoring- Adwords, Alerts and Analytics

Course Programme:

• What is SEO and why it is needed.
• Why SEO is hugely important in business.
• Introduction to on line media and creating pages.
• Generating opportunities and sales leads by advertising through media pages.
• Handling feedback, both positive and negative.

Training Methods:

• Classroom using PC’s, Tutor delivers content through a projector and PowerPoint presentation.
• There will also be course hand-outs, interactive discussion & group exercises to be done at home.

Additional Information:

• Maximum of 10 participants.
• A Certificate of competence will be issued to learners who are successful in passing the unit.
• Price on application. We can also offer group discounts.
• A knowledge of basic computer skills is necessary