Creating and Managing Your Corporate Brand

Course details

A workshop guaranteed to sharpen your leadership skills and boost your team’s productivity.Take Your Office Skills to the Next Level,and Gain the vital skills you need to sail right through any presentation .At every IT & Business Consulting group | Career Development Center workshops, expect nothing less than a high-quality learning experience that produces real results and lifetime skills you'll use over and over again. Choose from 90+ workshops and technical training course offerings that are the most diverse you'll find anywhere

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will get you started on the road to creating a perfect brand.

What Will Students Learn?

• Define what a brand is and what branding is about
• Define various types of brand architecture and brand extension
• Identify your brand’s products, its features, and their values
• Write a mission, vision, and style statement for a brand
• Describe the basics of positioning a brand
• Understand the basics of creating a visual identity, including a brand name, slogan, and logo
• Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
• Effectively plan an internal and external brand launch
• Monitor and evaluate your brand, and understand how to respond to the results