Creating an Internet Marketing Plan

Course details

Overview
Creating an Internet Marketing Plan
There are two ways a business can approach Internet marketing. One being to make things up as it goes along, the other being to meticulously plan everything to the finest detail. Unsurprisingly, it’s the latter of the two that breeds effective and highly-lucrative digital marketing strategies. While there is much to be said for flexibility and adaptability along the way, thorough initial planning is mandatory. Creating an internet marketing plan means considering your current position, existing strengths and weaknesses, short and long-term goals, the primary purpose(s) of the marketing strategy and any relevant deadlines or budget limitations. Where marketing strategies fail, insufficient planning is often the cause.
Discover what it takes to create an effective and efficient Internet marketing plan with this exclusive tutorial. Learn how to consider and leverage what you already have, while being guided through every key step of the marketing process. Explore the correlation between the effectiveness of the planning process and the success of the wider strategy, while learning how to extend the influence and overall success of your organisation.
Description
Objectives
Apply techniques to influence and engage your target market
Programme Content
Topics:
Leveraging What You Already Have
Making Our Way through the Marketing Process
Extending Your Influence
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress Updated on 12 November, 2017