Creating a PPC Campaign

Course details

Overview
How to Make PPC Campaign?
Planned, implemented and managed appropriately, pay per click (PPC) advertising campaigns can be uniquely effective. What sets PPC apart from most other forms of advertising is the way in which you only pay for the results you achieve. If the campaign pulls in no clicks, that’s what you pay – nothing at all. What’s more, PPC is all about pinpointing meticulously targeted traffic with guaranteed interest in what it is you do. Which means that those who click through to your website are considerably more likely to convert. Targeted traffic, guaranteed interest and a structure where you only pay for the click-throughs you receive. In the right hands, PPC can be limitless in terms of both scope and its potential for delivering an extraordinary ROI.
This exclusive tutorial has been designed for anyone looking to capitalise on the true value of effective PPC advertising. Learn how to establish a workable PPC budget, while picking up a series of tips for designing effective and influential ads. Explore key ad structure considerations, the quality score, persuasive techniques, choosing appropriate language for your campaign and how to generate the best possible ROI for your business.
Description
Objectives
Explore basics of creating a PPC campaign
Programme Content
Topics:
Setting Your PPC Budget
The Quality Score
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 12 November, 2017