Course details
Marketing is the social procedure by which workers and companies get what they require and desire through building and swapping value with others.The heart of the business development lies in its marketing as most phases of the business depend on winning marketing. The marketing includes advertising, promotions, public relations and sales. It is a procedure of introducing and promoting a product or service to the potential customers.
A marketing strategy helps the business to identify its target markets and to set assessable objectives. A good marketing strategy need to be drawn from market research and it central focus will be on the product mix to achieve the highest profit and keep up the business. The marketing strategy is the base of the marketing plan.
This unit provides an intensive, comprehensive introduction to the marketing strategy along with the consumer and market analysis. Its content primarily focuses on the ongoing benefits of marketing strategy and describes it purpose and value for running a successful business. A variety of key topics are explored in-depth, including analyzing the competition and yourself, analyzing distribution channels and leveraging social media. Discover how to create a marketing plan to enhance the productivity of a business.
Objectives:
- After the completion of this course learners will be able to:
- Discuss how to create a marketing strategy for your business.
Program Content:
Lesson(s):
- Introduction to Creating a Marketing Strategy
- Introduction to Marketing
- Consumer and Market Analysis
- Analyzing the Competition and Yourself
- Analyzing Distribution Channels
- Creating a Marketing Plan
- Leveraging Social Media
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Eligibility / Requirements
This is a standalone course and assumes no prior knowledge.
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