Corporate

Course details

Corporate Public Relations
The primary purpose of corporate PR is to connect the business with various audiences using multiple channels of communication. Press releases, social media, products and events may all be used, in order to establish and strengthen relationships. Internal corporate PR tools may include newsletters, blogs, notice boards and so on – all communications with staff and stakeholders. External PR focuses on audiences outside the confines of the business – other businesses, investors, the general public etc. In all instances, PR strategies are implemented to save the same purpose. Which is, to build strong relations with audiences, boost the brand’s reputation and create a positive impression among those who contribute to the success of the organisation.
This advanced tutorial was created for business owners, senior managers and anyone employed in a PR management capacity. Explore corporate organisational structures and the influence of PR, both internally and externally. Study corporate media relations, how to successfully build a positive reputation and why planning represents the most important step in a wider PR program.
Objectives
Explain what is meant by corporate planning?
Explore various approaches used for building a corporate reputation
Programme Content
Topics:
Corporate Organization
Corporate Organisational Structure
Human Resource Development
Corporate Physical and Financial Results
Corporate Planning
Corporate Public Relations
Corporate Media Relations
Building Corporate Reputation
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 19 November, 2017