Content Marketing - Learn to create a Messaging Platform

Course details

A messaging platform is the foundation on which all marketing writing is based. It is the mapping of all messages, audiences and marketing platforms - that is: what to say, to whom, and where. In this unique course, we will go over the evolution of content, understand the essence of content marketing and content strategy, why content is not an abstract painting - but needs to be thought out and planned. You will also learn what a messaging platform is, why you need it and how to create this fantastic tool that will help you produce the very best and most precise content for your audiences.