Consumer Behaviour CPD Courses
Price: USD 51
USD 510
  • Duration: Upto 10 Hours
  • Timings: Part Time, Flexible

    Course details

    Overview
    Examples of Consumer Behaviour in Marketing
    Success in a sales and marketing setting effectively comes down to one thing and one thing alone. Which is - being able to accurately identify, predict and pre-empt consumer behaviour. To fully understand the behaviour and buying habits of consumers is to stand the best possible chance of selling successfully. If you know what they want, what they expect, how they want it and who they want to provide it, you essentially have a blueprint for success. It’s then simply a case of delivering on these expectations and outperforming the competition. While it may be a deep and continuously evolving subject, rich analytical data has made consumer behaviour easier to analyse than ever before.
    This inspiring tutorial has been designed for business owners, managers and anyone working in a sales or marketing setting. Study the meaning and significance of consumer behaviour, along with methods for research in consumer behaviour and the different types of consumers. Explore the various factors that influence consumer behaviour, a breakdown of the consumer buying process and how the identification of consumer buying patterns can be of limitless value in a sales and marketing setting.
    Description
    Objectives
    Explain the need to understand consumer behaviour
    Explore various types of consumer behaviours.
    Explain the factors that affect consumer behaviour
    Programme Content
    Topics:
    Meaning of Consumer Behaviour
    Importance of Understanding Consumer Behaviour
    Types of Consumers
    Factors Influencing Consumer Behaviour
    Consumer Buying Process
    Course Benefits:
    Full Tutor Support
    Self paced, no fixed schedules
    Available to students anywhere in the world
    24/7 Access to the LMS ( Learning Management System )
    Easy to understand quality e-learning study materials
    The benefit of applying for NUS extra Discount Card.
    Course Material
    All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
    Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
    Online course materials
    Question papers
    Additional Supporting Material
    Useful Links
    Course assessment
    You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
    Tutor Support
    When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 12 November, 2017

    Eligibility / Requirements

    No prior knowledge is required to take this course.

    About CPD Courses

    Who We Are

    Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.

    Our Aim

    • Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
    • Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
    • Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs. 
    • Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
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