Price: AED 4000
  • Locations: Dubai
  • Duration: 10 days
  • Timings Thursday 7pm-10pm / Friday & Saturday 9am-5pm

    Course details

    Who is this course for?

    Working Professionals

    What will I learn?

    • Consumer Behaviour - An Introduction & Key Foundations 
    • Consumer Decision Process
    • Determinants of Buyer Behaviour 
    • Information Gathering & Evaluation
    • Consumer Expectations & Perceptions
    • Need recognition process
    • Consumer Personality and Consumer Motivation, Learning, Memory, Communication Applications and Behaviour Modification, Formation, Measurement and Modification of Consumer Attitudes
    • Situational Determinants of Buyer Behaviour, Family Influences on Buyer Behaviour, Social Class & Social Stratification, Reference Groups, Opinion Leaders and Social Influences, Cultural Influences on Consumer Behaviour
    • Consumer Research

    How will I benefit from taking this course?

    Thourough understanding of consumer behavior

    How will I be assessed?

    XLRI India and KHDA

    Will I recieve a certificate of completion?

    Yes, from XLRI India

    Entry Requirements

    Graduation with some job experience

    Course Location

    Sales, Marketing and PR Related Questions

    Contact information not available.

    Courses you can instantly connect with... Certified Sales & Marketing Professional (CSMP) INFONET (CSMP) Certified Sales & Marketing Professional by AIPS-USA Laurels Certificate in Marketing Planning Informa Middle East

    Is this the right course for you?

    Rate our content

    Didn't find what you were looking for ?

    or