• Price AED 4000
  • Duration 10 days
  • Timings Thursday 7pm-10pm / Friday & Saturday 9am-5pm
  • Location Dubai

Who is this course for?

Working Professionals

What will I learn?

  • Consumer Behaviour - An Introduction & Key Foundations 
  • Consumer Decision Process
  • Determinants of Buyer Behaviour 
  • Information Gathering & Evaluation
  • Consumer Expectations & Perceptions
  • Need recognition process
  • Consumer Personality and Consumer Motivation, Learning, Memory, Communication Applications and Behaviour Modification, Formation, Measurement and Modification of Consumer Attitudes
  • Situational Determinants of Buyer Behaviour, Family Influences on Buyer Behaviour, Social Class & Social Stratification, Reference Groups, Opinion Leaders and Social Influences, Cultural Influences on Consumer Behaviour
  • Consumer Research

How will I benefit from taking this course?

Thourough understanding of consumer behavior

How will I be assessed?

XLRI India and KHDA

Will I recieve a certificate of completion?

Yes, from XLRI India

Entry Requirements

Graduation with some job experience

Sales, Marketing and PR Related Questions

Contact information not available.

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