Consumer Behavior

Course details

Who is this course for?

Working Professionals

What will I learn?

• Consumer Behaviour - An Introduction & Key Foundations 
• Consumer Decision Process
• Determinants of Buyer Behaviour 
• Information Gathering & Evaluation
• Consumer Expectations & Perceptions
• Need recognition process
• Consumer Personality and Consumer Motivation, Learning, Memory, Communication Applications and Behaviour Modification, Formation, Measurement and Modification of Consumer Attitudes
• Situational Determinants of Buyer Behaviour, Family Influences on Buyer Behaviour, Social Class & Social Stratification, Reference Groups, Opinion Leaders and Social Influences, Cultural Influences on Consumer Behaviour
• Consumer Research

How will I benefit from taking this course?

Thourough understanding of consumer behavior

How will I be assessed?

XLRI India and KHDA

Will I recieve a certificate of completion?

Yes, from XLRI India

Entry Requirements

Graduation with some job experience