Consumer Behavior

Updated on 08 November, 2015
Price: AED 4000
  • Locations: Dubai
  • Duration: 10 days
  • Timings Thursday 7pm-10pm / Friday & Saturday 9am-5pm

    Course details

    Who is this course for?

    Working Professionals

    What will I learn?

    • Consumer Behaviour - An Introduction & Key Foundations 
    • Consumer Decision Process
    • Determinants of Buyer Behaviour 
    • Information Gathering & Evaluation
    • Consumer Expectations & Perceptions
    • Need recognition process
    • Consumer Personality and Consumer Motivation, Learning, Memory, Communication Applications and Behaviour Modification, Formation, Measurement and Modification of Consumer Attitudes
    • Situational Determinants of Buyer Behaviour, Family Influences on Buyer Behaviour, Social Class & Social Stratification, Reference Groups, Opinion Leaders and Social Influences, Cultural Influences on Consumer Behaviour
    • Consumer Research

    How will I benefit from taking this course?

    Thourough understanding of consumer behavior

    How will I be assessed?

    XLRI India and KHDA

    Will I recieve a certificate of completion?

    Yes, from XLRI India

    Entry Requirements

    Graduation with some job experience

    Course Location

    Sales, Marketing and PR Related Questions

    Contact information not available.

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