Conference and Event Management

Course details

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This two-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music).

While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.

Course objective

• Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs
• Keep your event on budget
• Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags
• Determine whether partners, sponsors, and volunteers can help to make your event unforgettable
• Create an atmosphere of service that delegates will remember
• Select speakers and a master of ceremonies to add impact to your event
• Create a diversity plan
• Evaluate the process once it's all wrapped up

Course Modules

• Module 1: Event Planning Essentials
• Module 2: Budgeting Basics
• Module 3: Using the Committee Approach
• Module 4: Connecting with Partners and Sponsors
• Module 5: Advertising and Marketing
• Module 6: Selecting the Venue
• Module 7: Feeding the Masses
• Module 8: Business Etiquette Basics
• Module 9: Celebrating diversity
• Module 10: Creating an Atmosphere of Service
• Module 11: Selecting Speakers and a Master of Ceremonies
• Module 12: Managing Contracts
• Module 13: Gathering Feedback
• Module 14: Adding the Finishing Touches
• Module 15: Event Day Roles
• Module 16: Closing the Event
• Module 17: Practicing Planning