Complete Digital Marketing Course

Course details

Want to learn digital marketing skills to grow your business or career as a Digital Marketing professional?

Jointhe course which has benefitted 150,000+ students.

With over25hours of training, quizzes and practical steps you can follow-this is the most comprehensive digital marketingcourseavailable. We'll coverSEO,YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and much more!

The course is taught through case studies and examples throughput

Go from Beginner to Advanced

You'll go from beginner to extremely high-level and your instructor will take you througheach stepon screen.

By the end of the course, you will have defined your audience, set up a website and be driving traffic to the major marketing channels. You can implement the same steps at work or for your clients.

Inside the course, you'll learn how to:

• Create specific targeted Ad campaigns

• Define your audience andunique selling proposition

• Performmarket researchto validate your idea

• WriteCopyThat Sells

• Get found in the search engines withSEO

• Create ads withGoogle Adwordsthat make you profits

• Measure results and track success withGoogle Analytics

• Understand concepts of marketing automation

• and much more

All the strategies, tips and tools recommended are eitherfree or very cost effective.

You'll also get:

Lifetime Access to The Course

Fast & Friendly Support in the Q&A section

Udemy Certificate of Completion Ready for Download

A 30 Day "No Questions Asked" Money Back Guarantee!

This offer won't last forever.

Enrol today to become a digital marketing expert!

Who this course is for:

• Pre launch business owners who don't know where to get started

• Website owners who are struggling to get traffic and sales

• Anyone looking to start a pick up highly paid freelancing skills

  
  

List of topics in order of the course videos

1. INTRODUCTION

Marketing

Digital Marketing

Terminology

Insights from Gartner and Hootsuite

2. SOCIAL MEDIA MARKETING

FACEBOOK & INSTAGRAM MARKETING

Introduction to Facebook

Introduction to Facebook Pages

Facebook Terminology

Facebook News Feed Algorithm

Facebook Ad Manager

Facebook Targeting

Facebook Ad types and Ad Creation

Facebook Custom Audiences

Facebook Lookalike Audiences

Audience Insights

Retargeting

Product Catalogue Ads

Facebook 360

Facebook Live Videos

Mobile App Installs

Advanced Ad Formats

Buffer

HootSuite

Social Media Listening Tool - Radian 6

Facebook Analytics

Instagram Advertising

Online Reputation Management

TWITTER & LINKEDIN MARKETING

Introduction to Twitter

Twitter Terminology

Twitter Advertising Panel

Twitter Case Studies

Twitter Analytics , Twitter Deck, Klout

Introduction to Linkedin

Power of Linkedin Ads

Linkedin Advertising

Power of Linkedin Ads

Linkedin Ad Panel

Case Studies

PINTEREST | SNAPCHAT & QUORA MARKETING

Introduction to Pinterest

Introduction to SnapChat

Quora Advertising

Case Studies

3. SEO

Introduction to SEO

On Page SEO

Off Page SEO

Influencer Marketing

Digital Asset Optimization

Keyword Research

MOZ

Blogging

SEM Rush - One stop tool for SEO and Competitor Analysis

4. Google Digital Marketing

Introduction to Adwords

Basic Adwords Terminology

Text Ads

Google Shopping Ads

Google Display Ads

Campain Structuring - Advanced

Introduction to Youtube Ads

Growth Hacking with Google Adwords

Introduction to Google Double Click Ads

Google Machine Learning and Campaign Optimization

5. Affiliate Marketing

Introduction to Affiliate Networks

Performance Marketing

AWIN

Criteo

How to earn money through Affiliates and Blogging

Google Ad Sense

Amazon | Flipkart | Zomato

6. Content Marketing

Video Advertising

Content Planning

Virtual Reality

Augmented Reality

360 degree Videos

Live Videos

Case Studies

7. Inbound Marketing | Email Marketing & Marketing Automation - Advanced Level

Introduction to Marketing Automation

Full Marketing Stack

Which Platform to go for according to your business

Live Example with ACTIVE CAMPAIGN

Customer Segmentation

Landing Page Design

Marketing / Conversion Funnel

RFM ANalytics

Email Workflows

Email Automation

Content Development

Introduction to Product Recommendation Engine

Case Studies

8. Introduction Digital Analytics - Marketing / Business Analytics

Google/Website Analytics

Excel Charts

Pivot Tables

Pricing Analytics

Forecasting and Modelling

Customer Valuation

Customer Acquisition Cost

Customer Lifetime Value Analysis

Behavior Analytics

Customer Journey

Conjoint Analysis

Introduction to R

Web and Social Media Analytics

Introduction to Text Analytics

Introduction to Time Series Analytics

Retail Analytics

CRM Analytics

Market Basket Analysis

Advertising and Promotion Analytics

Trend Analytics