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Course details
Overview
This course introduces delegates to practical effective techniques for competitor analysis that will help them understand everyaspect of their competitors' activities such as market share pricing marketing differentiators strengths weaknesses geography culture and customer reviews. During the course delegates will identify their real competitors as well as what they need to find out about them. They will then look at how they can access the information they need report on it and turn it into Business Intelligence to inform their action plans and marketplace strategy.
Objective
By the end of this interactive training programme, you will be able to:
Determine who your real competitors are
Identify and assess their current and potential marketplace strategies
Develop successful corporate and business-level strategies
Use a variety of competitor analysis techniques effectively
Produce superior competitor analyses
Describe direct competitors in terms of markets servedstrengths and weaknessespositioningproductpricepromotiondistribution and financial performance
Turn competitor analysis data into Business Intelligence
Who Should Attend
Marketing executives
Marketing managers
Sales managers
Product managers
Business analysts
Course Outlines
Module 1 - Understanding Competitor Analysis and Intelligence
What it is (and is not)
Differences between data information and intelligence
Purposes of analysis
Module 2 - Analyzing Competitors: Segments of Analysis
Who are your competitors?
What are their goals? - Marketplace strategy
Activity/value chain
Capabilities and competencies
Technology
Organizational infrastructure and culture
Module 3
Tools and techniques
SWOT Analysis
PESTLE
Potential and Current Competition
Indicator Analysis
Module 4 - Integrating Analysis Into Decision Making
Identifying implications of analysis
Linking to strategy change
Linking to current and future decisions
Module 5
Reporting and Action
Choosing the right analysis
Applying it correctly
Reporting
Action planning
About London Training For Excellence
Empowering Professionals for Over a Decade
London Training for Excellence is a leading provider of professional development programmes, established in 2013. For over eleven years, we have been committed to equipping individuals and organisations with the skills and knowledge they need to excel in today's ever-evolving business landscape.
A Breadth of Expertise
We offer a comprehensive range of training solutions across a diverse set of industries, including:
- Artificial Intelligence (AI): Stay ahead of the curve with cutting-edge training on AI applications, machine learning and data analysis.
- Contact Management: Learn best practices for building and nurturing relationships, managing communication workflows and leveraging technology to optimise your outreach efforts.
- Engineering: Enhance your technical expertise and stay current with the latest advancements in various engineering fields.
- Finance and Legal: Gain a deep understanding of financial concepts, legal frameworks and compliance requirements.
- Human Resources: Navigate the complexities of HR practices, from recruitment and onboarding to employee relations and performance management.
- Leadership and Management: Develop your leadership skills, communication techniques and team-building strategies.
- Logistics: Optimise your supply chain operations and ensure efficient delivery of goods and services.
- Marketing and Sales: Develop effective marketing strategies, hone your sales skills and drive business growth.
- Oil and Gas: Gain specialised knowledge and skills relevant to the oil and gas industry.
- Project Management: Master the art of project planning, execution and delivery to ensure successful project outcomes.
Our Approach
At London Training for Excellence, we believe in delivering high-quality, interactive training programmes that cater to diverse learning styles. Our experienced instructors are industry experts who combine theoretical knowledge with practical application.
Flexible Learning Solutions
We understand that busy professionals require flexible learning options. We offer a variety of delivery methods to suit your needs, including:
- In-person training: provides more significant face-to-face interaction. In a classroom setting, attendees can connect in real-time. In-person training also offers more opportunities for group activities and interactive projects.
- Online Courses: Our comprehensive online courses allow you to learn comfortably in your working environment.
- In-Company Training: Tailor training programmes specifically for your organisation's needs and deliver them on-site for maximum impact and employee convenience.
Investing in Your Success
By investing in training and development with London Training for Excellence, you will gain the knowledge and skills necessary to achieve your professional goals and contribute to the success of your organisation.
Contact Us Today
Let London Training for Excellence help you unlock your full potential and drive positive organisational change. Contact us today to discuss your training needs and explore how we can empower your workforce for the future.
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