Course details
This Level 3 module provides an understanding of how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of the nature of relationships and how they are managed and monitored. Participants will gain knowledge and understanding of the purpose and process of marketing communications and the range of tools available. They will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice.
This award thus focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing communication activities to engage and support them to achieve long-term customer loyalty.
Learning Outcomes
On successful completion of the “Award in Customer Communications”, participants will be able to:
- Identify different types of customers (15%).
- Understand the nature and importance of customer relationships (15%).
- Outline the purpose and process of marketing communications (10%).
- Describe the range of different marketing communications tools available (30%).
- Develop an outline marketing communications campaign (20%).
- Illustrate how the marketing communications campaign will be put into practice (10%).
Target Audience
People already working in a marketing support or junior marketingor marketing commuincation role
- Those hoping to pursue a career in marketing
- Event management assistants/ Advertising agency staff/Corporate communication staff
- Non-marketers with some marketing involvement
- Customer service assistants/ call centre employees/Sales staff
Entry Requirements
This is an open qualification, which means you don’t need any previous qualifications or marketing experience. However, if you are working or have some business experience this will certainly help you to put your learning into
Updated on 08 November, 2015Course Location
About Bahrain Institute for Banking & Finance
We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.
We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.
We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.
Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.
Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.
We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.
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