- Location: AlJuffair - Manama
- Duration: 6 Days
This Level 3 module provides an understanding of how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of the nature of relationships and how they are managed and monitored. Participants will gain knowledge and understanding of the purpose and process of marketing communications and the range of tools available. They will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice.
This award thus focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing communication activities to engage and support them to achieve long-term customer loyalty.
On successful completion of the “Award in Customer Communications”, participants will be able to:
- Identify different types of customers (15%).
- Understand the nature and importance of customer relationships (15%).
- Outline the purpose and process of marketing communications (10%).
- Describe the range of different marketing communications tools available (30%).
- Develop an outline marketing communications campaign (20%).
- Illustrate how the marketing communications campaign will be put into practice (10%).
People already working in a marketing support or junior marketingor marketing commuincation role
- Those hoping to pursue a career in marketing
- Event management assistants/ Advertising agency staff/Corporate communication staff
- Non-marketers with some marketing involvement
- Customer service assistants/ call centre employees/Sales staff
This is an open qualification, which means you don’t need any previous qualifications or marketing experience. However, if you are working or have some business experience this will certainly help you to put your learning intoUpdated on 08 November, 2015
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