Certified Search Engine Marketing Master (CSEMM)

Course details

Search Engine Marketing is a kind of Internet Marketing that comprises of several techniques about website promotion with a view to increase its visibility on the search engine result pages.

·         Search Engine Marketing Overview: This includes concepts related to Google Search and overview of Google Adwords & Yahoo Search Marketing.

·         Pay-per-click Overview: This includes definition, uses and important terms related to PPC viz. Conversion Rate, Quality Score.

·         Strategizing PPC Campaign: This involves planning process of PPC campaign so as to ensure effective segmentation of keywords and much more.

·         Market Analysis: Learn to understand and target the industry key drivers to perform competitive analysis.

·         Ad writing Techniques: Gain knowledge of Ad preview tool, learn to use features such as reviews, +1 button etc.

·         Campaign Management: Gain insights into the overall concept of tools and comprehend advance functionality.

·         Bid Management Plan: Get to learn about bidding strategy and difference between bid management features such as CPA bidding, position preference etc.

·         Effective Landing Pages: Learn the importance of UI/UX design and call-to-action.

·         Performance Tracking: Understand how to set the goals and objectives of the campaign, monitor PPC activity with Google Analytics etc.

·         Decipher User Psychology: Comprehend how to connect with the users and gain from prospective customer's search behaviour.

·         Reporting & Analysis: Get to know how to collaborate PPC account with Google Analytics and accordingly design the future plan of action.

·         Testing: Learn about two types of testing viz. Multivariate Testing and A/B Testing.

·         SEM Management (Other Opportunities): Understand the concepts such as re-marketing, mobile advertising, display & video formats etc.