- Duration: Upto 1 Months
Search Engine Marketing is a kind of Internet Marketing that comprises of several techniques about website promotion with a view to increase its visibility on the search engine result pages.
· Search Engine Marketing Overview: This includes concepts related to Google Search and overview of Google Adwords & Yahoo Search Marketing.
· Pay-per-click Overview: This includes definition, uses and important terms related to PPC viz. Conversion Rate, Quality Score.
· Strategizing PPC Campaign: This involves planning process of PPC campaign so as to ensure effective segmentation of keywords and much more.
· Market Analysis: Learn to understand and target the industry key drivers to perform competitive analysis.
· Ad writing Techniques: Gain knowledge of Ad preview tool, learn to use features such as reviews, +1 button etc.
· Campaign Management: Gain insights into the overall concept of tools and comprehend advance functionality.
· Bid Management Plan: Get to learn about bidding strategy and difference between bid management features such as CPA bidding, position preference etc.
· Effective Landing Pages: Learn the importance of UI/UX design and call-to-action.
· Performance Tracking: Understand how to set the goals and objectives of the campaign, monitor PPC activity with Google Analytics etc.
· Decipher User Psychology: Comprehend how to connect with the users and gain from prospective customer's search behaviour.
· Reporting & Analysis: Get to know how to collaborate PPC account with Google Analytics and accordingly design the future plan of action.
· Testing: Learn about two types of testing viz. Multivariate Testing and A/B Testing.
· SEM Management (Other Opportunities): Understand the concepts such as re-marketing, mobile advertising, display & video formats etc.
About Digital Vidya
Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 11000+ professionals (including CXOs) from over 5000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 500+ Digital Marketing trainings by Digital Vidya across Asia.
We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses.
We are Google & Microsoft India’s official training partner to train their agencies & partners respectively.See all Digital Vidya courses