Certified Search Engine Marketing Master (CSEMM) Digital Vidya

Search Engine Marketing is a kind of Internet Marketing that comprises of several techniques about website promotion with a view to increase its visibility on the search engine result pages.


·         Search Engine Marketing Overview: This includes concepts related to Google Search and overview of Google Adwords & Yahoo Search Marketing.

·         Pay-per-click Overview: This includes definition, uses and important terms related to PPC viz. Conversion Rate, Quality Score.

·         Strategizing PPC Campaign: This involves planning process of PPC campaign so as to ensure effective segmentation of keywords and much more.

·         Market Analysis: Learn to understand and target the industry key drivers to perform competitive analysis.

·         Ad writing Techniques: Gain knowledge of Ad preview tool, learn to use features such as reviews, +1 button etc.

·         Campaign Management: Gain insights into the overall concept of tools and comprehend advance functionality.

·         Bid Management Plan: Get to learn about bidding strategy and difference between bid management features such as CPA bidding, position preference etc.

·         Effective Landing Pages: Learn the importance of UI/UX design and call-to-action.

·         Performance Tracking: Understand how to set the goals and objectives of the campaign, monitor PPC activity with Google Analytics etc.

·         Decipher User Psychology: Comprehend how to connect with the users and gain from prospective customer's search behaviour.

·         Reporting & Analysis: Get to know how to collaborate PPC account with Google Analytics and accordingly design the future plan of action.

·         Testing: Learn about two types of testing viz. Multivariate Testing and A/B Testing.

·         SEM Management (Other Opportunities): Understand the concepts such as re-marketing, mobile advertising, display & video formats etc. 

Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 11000+ professionals (including CXOs) from over 5000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 500+ Digital Marketing trainings by Digital Vidya across Asia.

We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses.

We are Google & Microsoft India’s official training partner to train their agencies & partners respectively.

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