Search Engine Marketing is a kind of Internet Marketing that comprises of several techniques about website promotion with a view to increase its visibility on the search engine result pages.
· Search Engine Marketing Overview: This includes concepts related to Google Search and overview of Google Adwords & Yahoo Search Marketing.
· Pay-per-click Overview: This includes definition, uses and important terms related to PPC viz. Conversion Rate, Quality Score.
· Strategizing PPC Campaign: This involves planning process of PPC campaign so as to ensure effective segmentation of keywords and much more.
· Market Analysis: Learn to understand and target the industry key drivers to perform competitive analysis.
· Ad writing Techniques: Gain knowledge of Ad preview tool, learn to use features such as reviews, +1 button etc.
· Campaign Management: Gain insights into the overall concept of tools and comprehend advance functionality.
· Bid Management Plan: Get to learn about bidding strategy and difference between bid management features such as CPA bidding, position preference etc.
· Effective Landing Pages: Learn the importance of UI/UX design and call-to-action.
· Performance Tracking: Understand how to set the goals and objectives of the campaign, monitor PPC activity with Google Analytics etc.
· Decipher User Psychology: Comprehend how to connect with the users and gain from prospective customer's search behaviour.
· Reporting & Analysis: Get to know how to collaborate PPC account with Google Analytics and accordingly design the future plan of action.
· Testing: Learn about two types of testing viz. Multivariate Testing and A/B Testing.
· SEM Management (Other Opportunities): Understand the concepts such as re-marketing, mobile advertising, display & video formats etc.
Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 11000+ professionals (including CXOs) from over 5000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 500+ Digital Marketing trainings by Digital Vidya across Asia.
We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses.
We are Google & Microsoft India’s official training partner to train their agencies & partners respectively.See all Digital Vidya courses
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