- Location: Abaseen Institute of Medical & Modern Sciences, G-11 Markaz, Islamabad, Pakistan
- Duration: 1 to 2 Years
Course details
Module1 (Certified Professional Manager in Marketing)
- Introduction
- Core Marketing Concepts
- Marketing Functions and Customer Relationship Management (CRM)
- Marketing Historical Prospective
- Marketing Challenges in 21st Century
- Strategic Planning and Marketing Process
- Marketing Process Continued and Portfolio Management
- Marketing Process Continued and Analyzing Opportunities
- Marketing Environment
- Marketing information System (MIS)
- Marketing Research
- Consumer Buying Behavior
- Business Markets And Buying Behavior
- Market Segmentation
- Marketing Mix (4Ps)
- Product (The 1st P)
- Product
- New Product Development and PLC
- Review (Product)
Module2 (Certified Professional Manager in Marketing)
- Pricing Approaches and Considerations (2nd P)
- Pricing Strategies
- Price Adjustment and Price Changes
- Review (Pricing)
- Distribution Channels (3rd P, The Place)
- Logistics Management
- Retailing And Wholesaling
- Review (Placing)
- Marketing Communication (4th P, The Promotion)
- Advertising
- Advertising and Sales Promotion
- Personal Selling
- Sales Force Management
- Public Relations (PR)
- Review (4th P, Promotion)
- Creating Competitive Advantage
- Global Marketing
- E - Marketing
- Marketing and Society
- Marketing in a Glance
Course Location
About Abaseen Institute of Medical & Modern Sciences
AIMMS (Abaseen Institute of Medical & Modern Sciences) is the only ISO Certified, & the biggest educational network of its kind in the country and spread throughout all provinces. It is to further clarify that AIMMS is affiliated institute with Trade Testing Board, Board of Technical Education KPK, Skill Development Council Punjab, Board of Technical Education, and other national and international bodies of education like United Kingdom Association of Professionals(UKAP), American Learning Center Virginia of USA and especially for international students, and is working as a registerd firm. AIMMS does not issue its own certification, but it helps the prospective students issue various diplomas/certificates and awards with the collaboration of these affiliated bodies.
AIMMS, the only home of learning where your dream to get 1 & 2 year professional diploma of International standard, has become easier now. The ocean of learning & motivation, pioneer in Distance Learning, Assignment, Home Based Study and Experience Based education, and the only ISO certified and Govt recognized organization of its kind in the region, engaged in providing education under unique style at your door step and shape your skills into productive excellence.
The launch of Abaseen Institute of Medical and Modern Science (AIMMS) is a hall-mark event in the educational history of Pakistan. In collaboration with well-reputed organizations of the country and abroad, and the liberal support of professionals, AIMMS is taking big strides on the way to unprecedented progress. It has brought in vogue education at your door steps through various strategies which includes Distance Learning Program (DLP), FAST Track Education System (FTES) and Experience based education program known as RPL. This will have tremendous impact on the socio-economic growth of the country.
AIMMS provides competency based, Skill-oriented certification, Diplomas, Certified Professional Management (CPM) and experienced professionals in the field of research, management, health, technical, vocational and computer related technologies to help the under privileged segments of the society. To bring prosperity through skill is the sole motto of AIMMS. For all technical and practical courses, previous experience is required, otherwise, we can arrange periodic workshop for the students if the required number of students get enrolled.
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