Certified Professional Manager in Advertising and Promotion Abaseen Institute of Medical & Modern Sciences

Course details

Module1 (Certified Professional Manager in Advertising and Promotion)

  1. Introduction to Advertising s 
  2. Advertising and Society 
  3. Marketing Tools 
  4. Role & Functions of Advertising 
  5. Advertising Planning 
  6. Positioning 
  7. Advertising Message 
  8. Advertising Budget 
  9. Advertising Reach 
  10. Pre-Placement Evaluation 
  11.  Working of Advertising 
  12. Advertising Response Hierarchy Models 
  13. Problem Solving Strategies 
  14. Consumer Behavior 
  15.  Creativity in Advertising 
  16. Copy Writer 
  17.  Why Advertising? 
  18. Methods to Appreciate a Problem 
  19. Important Tools of Advertising

Module2 (Certified Professional Manager in Advertising and Promotion)

  1. Online Advertising 
  2. Integrated Marketing Communication 
  3. Sales Promotion 
  4. Publicity 
  5. Marketing Environment 
  6. Marketing Plan 
  7. How to be Good Clients? 
  8. Client - Agency Relationship 
  9.  Newspaper Advertising 
  10. Other Advertising Medium 
  11. Utility of Various Media 
  12. Other Advertising Media 
  13. Continuous Tracking 
  14. Seasonal Advertising 
  15. Components of Advertising 
  16. Criticism on Advertising 
  17. Effects of Advertising 
  18. Creating Effective Design 
  19. Worksheets

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About Abaseen Institute of Medical & Modern Sciences

AIMMS (Abaseen Institute of Medical & Modern Sciences) is the only ISO Certified, &  the biggest educational network of its kind in the country and spread throughout all provinces. It is to further clarify that AIMMS is affiliated institute with Trade Testing Board, Board of Technical Education KPK, Skill Development Council Punjab, Board of Technical Education,  and other national and international bodies of education like United Kingdom Association of Professionals(UKAP), American Learning Center Virginia of USA and  especially for international students, and is working as a registerd firm.  AIMMS does not issue its own certification, but it helps the prospective students issue various diplomas/certificates and awards with the collaboration of these affiliated bodies.

AIMMS, the only home of learning where your dream to get 1 & 2 year professional diploma of International standard, has become easier now. The ocean of learning & motivation, pioneer in Distance Learning, Assignment, Home Based Study and Experience Based education, and the only ISO certified and Govt recognized organization of its kind in the region, engaged in providing education under unique style at your door step and shape your skills into productive excellence. 

The launch of Abaseen Institute of Medical and Modern Science (AIMMS) is a hall-mark event in the educational history of Pakistan. In collaboration with well-reputed organizations of the country and abroad, and the liberal support of professionals, AIMMS is taking big strides on the way to unprecedented progress. It has brought in vogue education at your door steps through various strategies which includes Distance Learning Program (DLP), FAST Track Education System (FTES) and Experience based education program known as RPL. This will have tremendous impact on the socio-economic growth of the country.

AIMMS provides competency based, Skill-oriented  certification, Diplomas, Certified Professional Management (CPM) and  experienced professionals in the field of research, management, health, technical, vocational and computer related technologies to help the under privileged segments of the society. To bring prosperity through skill is the sole motto of AIMMS. For all technical and practical courses, previous experience is required, otherwise, we can arrange periodic workshop for the students if the required number of students get enrolled.

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