- Duration: 3 Days
Course details
Product management is the function responsible for championing new products throughout the front end of the product lifecycle, from inception through launch.* It is the "go-to" function that orchestrates internal activities, represents the interests of the customer in the new product development process and ensures the best possible outcome for the product.
Successful product managers ensure that product requirements - and the resulting products - match customer needs at both the functional and emotional levels. Product concepts are properly screened so that resources are not overloaded and products launch on schedule. Products are properly positioned, so that the resulting marketing messages resonate with the target customers. Overall, the right mix of products delivered to the appropriate target customers results in maximum success.
In this course, we will discuss "best practice" in product management that you can apply to improve your efficiency and effectiveness as a product manager. We also will review the typical roles and responsibilities of product management as well as key organisational interfaces. The course will be highly interactive and will include numerous exercises that reinforce the key points.
In addition to providing valuable training, the course will help prepare you to take the exam to become a "Certified Product Manager™", a professional credential that is recognised worldwide.
*The second half of the product lifecycle - launch through withdrawal/refresh - is handled by the product marketing function. In this region, "product managers" often have responsibility for both functions. Prospective delegates are encouraged to review the "Certified Product Marketing Manager" brochure to determine if that course may also be appropriate.
Updated on 24 February, 2023About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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