Certified Product Manager™

Course details

Product management is the function responsible for championing new products throughout the front end of the product lifecycle, from inception through launch.* It is the "go-to" function that orchestrates internal activities, represents the interests of the customer in the new product development process and ensures the best possible outcome for the product.

Successful product managers ensure that product requirements - and the resulting products - match customer needs at both the functional and emotional levels. Product concepts are properly screened so that resources are not overloaded and products launch on schedule. Products are properly positioned, so that the resulting marketing messages resonate with the target customers. Overall, the right mix of products delivered to the appropriate target customers results in maximum success.

In this course, we will discuss "best practice" in product management that you can apply to improve your efficiency and effectiveness as a product manager. We also will review the typical roles and responsibilities of product management as well as key organisational interfaces. The course will be highly interactive and will include numerous exercises that reinforce the key points.

In addition to providing valuable training, the course will help prepare you to take the exam to become a "Certified Product Manager™", a professional credential that is recognised worldwide.

*The second half of the product lifecycle - launch through withdrawal/refresh - is handled by the product marketing function. In this region, "product managers" often have responsibility for both functions. Prospective delegates are encouraged to review the "Certified Product Marketing Manager" brochure to determine if that course may also be appropriate.