- Location: Trade Centre - Dubai
Course details
Certified Product Manager Understanding products and services Gathering market intelligence Product positioning The product lifecycle The special challenges in developing 'services' The value chain Pricing Preparing for the launch Product management tools Certified Product Marketing Manager Branding The product lifecycle Strategic planning and the marketing strategy The marketing process and the marketing mix Market segmentation Consumer and business buying behaviour Distribution and logistics Pricing
Certified Product Manager Understanding products and services Gathering market intelligence Product positioning The product lifecycle The special challenges in developing 'services' The value chain Pricing Preparing for the launch Product management tools Certified Product Marketing Manager Branding The product lifecycle Strategic planning and the marketing strategy The marketing process and the marketing mix Market segmentation Consumer and business buying behaviour Distribution and logistics Pricing
Updated on 01 May, 2018Course Location
About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
- Market Sizing for Products StudyHubAED 89
AED 1,763Duration: Upto 2 Hours - AED 999
AED 1,998Duration: Upto 125 Hours
