Certified Marketing Manager (CMM) Institute of Banking Studies
Price: TBA

Course details

This Certification Program is a core certification program of the American Certification Institute and the Global Negotiation Institute. This program offers the designation of CMM (Certified Marketing Manager to candidates who demonstrate their understanding of the fundamentals of the profession through the successful completion of rigorous professional certification examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE. (MMBOK). The MMBOK is supported by six modules of study material for the CMM. CMM is offered in Jordan through UITI – United Institute Training Intermediary the exclusive representative of the ACI in Jordan.

Modules for Certification 

  • Module 1 Marketing Management
  • Module 2 Consumer Behavior
  • Module 3 Integrated Marketing Communication
  • Module 4 Direct and Database Marketing
  • Module 5 Marketing Research and Strategy
  • Module 6 International Marketing
  • Module 7 Contemporary Management
  • Module 8 Negotiation and Conflict Resolution
  • Module 9 Leadership and Motivation in Organizations

About Institute of Banking Studies

The Central Bank of Jordan began in 1965 to study the necessary means of setting up a team for theoretical and practical training aimed at promoting human cadres of the banking and financial sector and study its employees needs and satisfy their desires to advance their scientific and practical abilities . These efforts culminated in the creation of the Institute of Banking Studies in accordance with Article (37) Paragraph (d) of the Central Bank of Jordan Law and in accordance with the Institute,s Articles of Association No. (69) issued on 1970. The Institute   was   officially   inaugurated on   October 9, 1971 and was housed then at the Central Bank,s premises.

In the early 1990,s , the  Institute  witnessed a new stage ; the construction of the Institute,s permanent   headquarter   in  Tla,a  Al  Ali ,  a suburb of the capital  Amman . The complex was constructed on an eight dunums plot of land and comprised of administration units, academic and training activities halls, library, laboratories, cafeteria, health clinic and a multipurpose hall. Also , the Institute has two branches, one in Irbid and the other in Aqaba.  The purpose of  these  branches is to widen the distribution of academic and training activities conducted  by the Institute to cover the various regions of the Kingdom.

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