Certified Financial Services Marketing Professional

Course details

Vskills certification for Financial Services Marketing assesses the candidate as per the company's need for marketing of financial services. The certification tests the candidates on various areas in managing service delivery process, implementing service marketing, financial management models and analysis which include the knowledge of consumer behavior, service process design and marketing, service quality and productivity, evaluating risks & returns, skills and strategies for financial management and analysis.

Why should one take this certification?

This certification is intended for professionals and graduates wanting to excel in their chosen areas. It is also well suited for those who are already working and would like to take certification for further career progression.

Earning Vskills Financial Services Marketing Professional Certification can help candidate differentiate in today's competitive job market, broaden their employment opportunities by displaying their advanced skills, and result in higher earning potential.

Who will benefit from taking this certification?

Job seekers looking to find employment in Banks, Private Equity (PE) firms, MNCs, Bancassurance companies and insurance companies or financial marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.

COURSE OUTLINE

Understanding service products, consumers and markets

• Explaining the basics concept of service marketing
  
• Illustrating consumer behavior in context of services and methods for positioning services in competitive markets
  

Elements of service marketing

• Describing the process of creation of a service product and designing communication mix for it.
  
• Understanding the techniques of pricing and revenue management
  
• Elucidating the basics of distributing services
  

Managing the service delivery process

• Describing in detail the designing and managing service processes
  
• Explaining the techniques for balancing demand and capacity for managing the service process
  
• Detailing the steps for planning the service environment and managing people for service advantage
  

Implementing service marketing

• Understanding the relevance of managing relationships and building loyalty
  
• Describing the importance of consumer feedback and service recovery
  
• Detailing techniques for improving service quality and productivity
  
• Explaining the process to organize for service leadership
  

Role of Financial Institutions and Services

Financial Management Models & Their Application in Financial Institutions

Evaluating Risks & Returns of Assets & Liabilities of Financial Institutions

Flow of Fund Analysis of the Borrowing lending behavior, interest rates analysis, interest rates, Yield curve, risk & inflation

Financial Management of Commercial Banks

Development Banks

Financial Planning & Financial Institutions

International Aspects of Financial Institutions