- Location: Trade Centre - Dubai
- Duration: 5 Days
Course details
The evolution from paper-based to electronic processes, andnow to digital, is part of the natural change which is happeningacross all industries.
As it was impossible for an organisation to continue operatingwith papers without using computers, the Internet and electronicforms in the late 20th century, it is now impossible fororganisations to survive and succeed without moving into adigital economy in this century.
Digital transformation is the mechanism to move to the nextlevel of the evolution, by leveraging the new emerging digitaltechnologies and identifying new digital business models. Thiscreates new values of products/services, prices, customerexperiences and platforms. Every organisation must adopt thedigital transformation to create the market disruption otherwiseit will be disrupted by others and, ultimately, might be put out ofbusiness - which is exactly what happened with Nokia,Blackberry, Kodak and many others.
This course will let attendees understand the true meaning ofdigital transformation. They will learn and think about thestrategy and execution of digital transformation and thenecessary elements to succeed. Trainees will be exposed to theTransformation, Holistic, Response, Innovation, Value, Enterprise(THRIVE) approach and the clear structured roadmap of digitaltransformation.
Additionally, this course will enable delegates to understand howto create a new digital business model to offer new businessvalues that disrupt the market.
Digital transformation is not an option or choice; it is a destinyfor all organisations.
Updated on 27 January, 2019Course Location
About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
