Course details

The "Certified Brand Manager" program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening and maintaining a brand or portfolio of brands.
It covers:
The roles and responsibilities of brand management;
How these evolve over time, the key organisational interfaces, and the use of the classical Marketing "Ps" to strengthen a brand.
The different levels of the brand (, elements, attributes, personality & core values)
How each plays an important role in developing & maintaining strong relationships with customers.
Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a "Certified Brand Manager". Updated on 25 January, 2023

About LEORON Professional Development Institute

LEORON Professional Development Institute is the leading corporate training company in the emerging markets of Europe, Africa, and Asia. LEORON has grown into one of the most comprehensive training institutes in the EMEA region, offering training solutions in all strategic corporate functions including corporate finance, HR, SCM, operations, sales and marketing, and engineering. With offices in Dubai, Abu Dhabi, Riyadh, Jonkoping, Accra, and Almaty, we run over 500 courses and train over 15000 professionals annually across the EMEA region.

As a leading Competency-Based Training Institute, our commitment is to help increase Competitiveness of our clients by strengthening the skills, competencies, and abilities of their employees, assist with the Capacity Building programs and assure continuous Competency upgrade by providing them with knowledge, practical tools and learning systems that are unmatched in the market.

LEORON Professional Development Institute's mission is to help corporate clients and government entities worldwide in strengthening the overall competency of their employees by providing them with top-quality professional training programs, conducted by unrivaled global experts and implemented by the best training managers in the industry.

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