Certificate IV in Marketing

Course details

Certificate IV in Marketing
Electronic
Communication
Make a presentation This unit covers the performance outcomes, skills and
knowledge required to prepare, deliver and review a
presentation to a target audience. No licensing,
legislative, regulatory or certification requirements
apply to this unit at the time of endorsement.
Market Profiling Profile the market This unit describes the performance outcomes, skills
and knowledge required to profile a target market or
market segments in accordance with a marketing plan
and to develop market positioning strategies. No
licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.
Consumer Behaviour Analyse consumer behaviour for
specific markets
This unit describes the performance outcomes, skills
and knowledge required to analyse consumer
behaviour to target marketing to specific markets and
specific needs. No licensing, legislative, regulatory or
certification requirements apply to this unit at the time
of endorsement.
Marketing
Fundamentals
Conduct market research This unit describes the performance outcomes, skills
and knowledge required to conduct market research
using interview and survey methodologies (not
specialist statistical design and analysis) and to report
on findings. No licensing, legislative, regulatory or
certification requirements apply to this unit at the time
of endorsement.
Direct Marketing Design direct response offers This unit describes the performance outcomes, skills
and knowledge required to design, implement and
evaluate direct response offers which match
organisational business and marketing objectives and
resolve marketing problems. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
International
Marketing I
Research international business
opportunities
This unit describes the performance outcomes, skills
and knowledge required to ascertain the international
business opportunities available and the feasibility of
a particular opportunity. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
Research international markets This unit describes the performance outcomes, skills
and knowledge required to undertake market research
to select markets to pursue. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
Market goods and services
internationally
This unit describes the performance outcomes, skills
and knowledge required to market goods and service
internationally in line with the organisation's marketing
plan and marketing strategy for a specified
international target market. No licensing, legislative,
regulatory or certification requirements apply to this
unit at the time of endorsement.
Marketing Mix Undertake marketing activities This unit describes the performance outcomes, skills
and knowledge required to plan, implement and
manage basic marketing and promotional activities.
No licensing, legislative, regulatory or certification
requirements apply to this unit at the time of
endorsement.