Course details
An essential ingredient for Internet marketing strategy is to consider how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, and associated coding to increase its relevance to specific keywords.
This course focuses on employing Search Engine Marketing methods to increase web site traffic. By the end of the course, you will see what is possible with good website marketing.
On this part-time evening course, you will learn the detailed techniques required to undertake your own website marketing. It will introduce you to the concepts behind search engine marketing, which concentrates on getting a website found more easily by the search engines such as Google, Bing and Yahoo.
What will I be doing?
Specifically, you will learn how to identify what is required to implement a Search Engine Marketing strategy. This course will specifically cover
- How Google and other search engines operate
- How to analyse on-page optimization - keyword and meta-tag for websites
- Website issues - search engine friendly design and development
- URL structure, internal linking, duplicate content
- Keyword research and analytics
- How usability, experience & content effect search rankings
- Off-page Optimization - Social Media and links
- Email marketing - impact and strategies
- Links - what are they, why they are important and how to get them
- Competition research - finding information and employing results
- Demonstrate the impact of SEO tools and services - free and paid
- Analytics-website metrics, user behaviour and heat mapping tracking
- Create an online marketing campaign using Google AdWords and Google+
Course Location
About Dun Laoghaire Inst of Art Design & Technology
Third level education is an adventure. No matter how you look at it, it's a new beginning. And that makes it the most exciting adventure of all. You'll study and learn in different ways, you'll discover the thrill of independence, you'll make new friends and, for many of you, you'll find ytheirself away from home for the first time.
IADT attracts students from across the country and across the world. It is an Institute of Technology that is positively vibrating with new ideas and creativity. their pioneering approach to education programmes makes us unique in Irish third level education, and they have the reputation to prove it. No matter which of their two Facultiess you choose, they take a hands-on approach to learning, in:
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