Certificate in Online Marketing and PR

Course details

The Certificate in Online Marketing & Public Relations course has 10 Modules covering the following subjects:

Module 1: Introduction to Online Marketing & Public Relations

History of PR – defining online Marketing & PR – 5 key stages for success – 10 ground rules for online PR.

Module 2: Facebook

What it is – how to create a page & customise it – using the Admin panel – Apps – Facebook groups – promotions and stories.

Module 3: Twitter

Getting started – Following – Finding – Connecting – Frequency & Relevance.

Module 4: Pinterest

Getting started – Your boards – Pinning & Repinning – Pinterest for Business

Module 5: LinkedIn

Getting started – Connecting – Groups – News – Endorsements – Applications

Module 6: Google+

Google + - Profile & Posts – Pages – Circles – Hangouts

Module 7: Blogging

Planning – Writing – Content – Promoting – Vlogs – Photoblogs

Module 8: Sharing Visual Content

YouTube – Vimeo – Flickr – Picasa – Daily Motion – Viddler – Instagram

Module 9: Podcasts & Social Bookmarking

Podcasts – Digg – StumbleUpon – ShareThis – AddThis - Spundge

Module 10: Evaluation & other communications opportunities

Chime.In – Netlog – Xing – Ecademy – Google Groups – Yahoo Groups – Forums & Boards – Slideshare – Creative Commons – Hootsuite – Buffer – Online Press Releases – Ezines – Planning – Action -Evaluation