- Location: Trade Centre - Dubai
- Duration: 4 days
- Timings: 8am to 2:30pm
Course details
Course Overview
Marketing planning is central to the business planning process and crucially important to all senior management from all the strategic planning, product development, finance, sales and manufacturing/operations departments.
This course builds on actual cases in companies. You will realise the importance of marketing and recognise the vital elements needed to produce an effective and powerful marketing strategy while implementing the resulting plans. The key outcome is to use the marketing planning process to become a more profitable organisation.
What will I learn?
- Contribution of marketing to the business plan
- Emerging Middle East market trends
- Situation audit – Analysing the status quo
- The strategic triangle
- Market segmentation
- Practical analysis of competition
- Effective marketing communications
- Building and maintaining a brand profile
- Building the customer value proposition framework
- Traditional media channels vs. new digital choices
- Identifying strategy from marketing analysis
- CRM – Building Deeper Relationships
- Management, measurement and forecasting
- The Marketing Plan
Who is this course for?
This course is suitable for all senior management, not just those involved in marketing and sales. Experienced managers, from a marketing or non-marketing background, involved with their business planning and strategy development and/or who have authority to develop and implement marketing plans and strategy will benefit from this course.
How will I benefit from taking this course?
- Challenge your current thinking and approach to marketing and apply the benefits of marketing planning on the whole business
- Extend your range of planning tools and techniques to help achieve your corporate performance goals
- Identify opportunities leading to sustainable, profitable growth
- Develop fully evaluated marketing strategy proposals supported with a clear investment appraisal/business case
- Outline the Marketing Planning Process and its contribution to the business planning process with relevance to your business
- Grow your business by reacting to market changes, threats and opportunities
- Increase profitability and market share
Course Location
About Informa Connect Middle East
Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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