- Location: Letterkenny Institute of Technology Port Road Letterkenny Co. Donegal Ireland
- Duration: 24 Weeks
Course details
The programme specialises in developing skills and competencies across essential areas pertaining to marketing, namely customer analysis, competitor analysis, pricing, promotion, distribution and product decisions. This is a practical programme whereby learners are encouraged to apply their developing knowledge, skills and competences to their business environment throughout both semesters.
Minimum Academic Entry Requirements
- 5 Ordinary Level D3 in the Leaving Certificate, FETAC Level 5 or equivalent.
- Candidates who do not meet the above entry requirement may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience and attainment thresholds deemed equivalent. Such applicants will be subject to an interview process to ascertain the extent and appropriateness of prior non-accredited/accredited learning and associated communication/learning competencies. Where necessary further assessment with regard to learning and communication competencies may be required by the Learning Support Unit.
Modules
- Introduction to Marketing
- Marketing Principles
Learning Outcomes
On successful completion of this programme learners will have the ability to:
- Identify various customer segments
- Recognise competitors strategies
- Describe the dimensions of pricing
- Design promotional tactics for the business environment
- Propose a distribution strategy
- Evaluate the product mix
Course Location
About Letterkenny Institute of Technology
LYIT is a lively and inspirational place that attracts a creative mix of 3,000 students both from the local area and from 31 different countries. This gives us a vibrant array of cultures and activities on campus and a friendly, supportive and relaxed atmosphere where students and staff work closely together.
their modern integrated campuses in Letterkenny and Killybegs enctheirage strong academic learning and career-focused practical experience. they have excellent facilities in all departments, such as a suite of graphic design studios, state-of-the-art nursing restheirces, special purpose laboratories, training kitchens and restaurant, and an on-campus business development centre, CoLab, to support spin-off enterprises. their multi-purpose centre, An Dánlann, houses their excellent sport and recreational facilities in addition to their medical centre, counselling service, careers office and chaplaincies.
they are deeply committed to the people in their region. Part of their mission is to help raise the economic prospects of the young people who study with us and by doing so, the prosperity of the wider communities into which they will graduate. That’s why every ctheirse they offer teaches the latest knowledge and skills that employers demand. As part of this, they are involved in many cross-border programmes and are currently fostering a strategic alliance with the University of Ulster.
See all Letterkenny Institute of Technology courses- Certified Marketing Coordinator VskillsEUR 46Duration: 1 To 2 Months
- EUR 46Duration: 1 To 2 Months
