This course will help you understand the role of Objectives and KPIs in driving business and individual performance. You will appreciate the performance management cycle and links to strategy, and learn how KPIs can help manage performance at an individual, department or company level. You will understand the Balanced Scorecard model and define KPIs for an individual and\or department, which are Specific, Measurable, Achievable, Realistic and Time bound (SMART).


Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.

The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.

The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe.  Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.

Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.  

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