- Duration / Course length: 3 Days
- Timings: Enquire
Increasingly, companies do the most of their business with fewer customers than ever before,so it is of paramount importance to acquire, grow and retain these key accounts. Not onlyare they your most important clients, they are also the ones at most risk of attack from yourcompetition. The loss of one major account could have a disastrous eﬀect on your survival,conversely acquiring an extra one can double profitability. In many companies, multiple linesof business have meant that some of their key clients are handled by diﬀerent individualsleading to confusion amongst customers as to who they are really dealing.
Developing your strategic plans and your key account managers' skillset must therefore,be a priority to enable you to build sustainable relationships, create excellent customerretention, improve sales, increase margins and ensure ongoing customer loyalty. Key accountmanagement needs a strategic planning approach that goes way beyond traditional selling.Modern key account managers need to deploy a range of business, communication andrelationship building skills to maximise the value of strategic planning.
This course provides delegates with the strategies and skills needed to ensure that keyaccount relationships are nurtured into highly valued partnerships. You will use best practiceprinciples to complete the individual assessments, account audits and account plans neededto maximise opportunities and to protect your key accounts from competitor attack.Updated on 27 January, 2021
About Informa Connect Middle East
Informa Connect Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
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