Informa Middle East Certificate in Key Account Management Informa Middle East

This course provides delegates with the strategies and skills needed to ensure that key account relationships are nurtured into highly valued partnerships. You will use best practice principles to complete the individual assessments, account audits and account plans needed to maximise opportunities and to protect your key accounts from competitor attack.

Understanding The Key Attributes Of A Successful Key Account Manager Đ Strategic Value Creation, Virtual Leadership, Political Intrapreneurship, Account Growth Planning And Execution Political Intrapreneurship Đ How To Diagnose The Client's Political System And Understand How They Function As An Organisation. How Major Decisions Get Made And How To Help Them Make The Best Decisions For Their Business. How This Will Help You To Become A Truly Trusted Adviser Key Account Growth Strategy Đ Understanding The Client System, Value Chain And Pressures For Change Virtual Leadership Đ How To Lead Both Your Client's Organisation And Your Own In The Absence Of Formal Authority Đ How To Influence And Deliver Your Vision, Goal And Strategy, To Exceed Expectations

Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.

The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.

The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe.  Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.

Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.  

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