Course details
Marketing, and in particular digital media marketing, is an exciting and rapidly developing field of study that offers excellent employment prospects and exciting careers. The Certificate in Digital Marketing aims to provide students with knowledge of the fundamental theories, concepts and methods of digital marketing and in doing so enable the student to appreciate how digital marketing is part of modern day business strategy. This programme will equip students with the skills to use digital media tools to plan and manage a digital marketing campaign. Graduates of the programme will have a well-grounded knowledge of digital marketing that can be demonstrated and put into action in the workplace.
The Certificate in Digital Marketing has been prepared in line with current developments within the ICT sector and other sectors that use digital marketing to promote their brand, generate sales and speak with their customers. It has been informed by consultation with employers, previous students and other stakeholders.
The Certificate in Digital Marketing responds to a known and often articulated skills shortage that exists in this area. The Irish Government and Industry recognise that there is an urgent requirement to ensure an adequate supply of ICT and related talent and skills from both the domestic and international markets to meet the needs.
Aims & Objectives
On completion of this programme, students should be able to:
- Describe the concepts and emerging models of digital marketing
- Demonstrate their knowledge of how different models of digital marketing operate in different business and marketing settings
- Demonstrate the role of digital marketing within the wider marketing context
- Apply innovative and integrated digital marketing skills to a variety of marketing settings
- Use a variety of digital social media tools to develop and implement a social media marketing campaign
- Design an appropriate digital marketing mix having researched and analysed the objectives of a campaign and the opportunities available
- Demonstrate an ability to function effectively as part of a team and also independently
Programme Content
Digital Marketing Concepts
In this module you will
- Acquire knowledge to be able to compare websites effectively
- Learn of the technologies used to promote an online marketing presence
- Learn to develop marketing strategies used in the electronic world
- Gain an understanding of social media strategies
- Learn about both online and offline collaborative strategies
Implementing Digital Media
In this module you will
- Acquire knowledge of digital tools in the marketing environment
- Use a variety of popular digital marketing tools
- Understand the process involved in developing digital marketing tools
- Learn how digital media fits into the overall marketing strategy
Digital Planning & Management
In this module you will
- Learn digital campaign planning and management concepts
- Gain a knowledge of the theoretical concepts of digital marketing
- Learn how to develop a marketing strategy in the electronic business world
- Learn how to measure the effectiveness of an online marketing campaign
- Acquire the ability to prepare a digital media mix for a specific target audience
eBusiness
In this module you will
- Gain a knowledge eBusiness and how an eBusiness enterprise functions
- Learn about the fast-pace of change in eBusiness
- Learn about the opportunities and threats in carrying out business over electronic platforms
- Become aware of the role of social media in business
- Gain an in-depth knowledge of the technological and commercial structures and concepts that support eBusiness
Course Location
About Dublin Business School
We_They specialises in the provision of career focused business and law education as well as the delivery of contemporary programmes in the areas of arts, media, social science, humanities and psychology. This is an exciting time for you as you lay the foundations for the rest of your life. At We_They we will do all that we can to help you to make the right choices for your future and a programme of study at We_They will give you the best possible start in your career. We have developed our courses in collaboration with industry and professional bodies, so that when you graduate, in addition to your academic qualifications, you will have the skills and knowledge to begin a successful career. Our ethos is to provide programmes which are highly focused and relevant to domestic and international students which employ innovative approaches to teaching and learning.
One of these innovations is We_They Advantage. We_They Advantage is an initiative which gives students the opportunity to engage in a development programme run parallel to their academic studies that prepares students for the workplace. It has long been recognised that the role of third level is not simply to impart knowledge but to contribute to maintaining a competitive and a ‘smart’ economy, and also to play a valuable part in the holistic development of the person. Part of this development relates to the fostering of ‘transferable’ or ‘generic’ skills in inpiduals. Examples of such skills are communication skills, planning, leadership, multi-tasking etc. – skills that are essential not just in learning or work situations, but in all areas of life. We_They Advantage assists We_They students in developing these important skills.
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