Certificate in Digital Marketing

Course details

Delivered by leading specialists, this digital marketing course is at the forefront of Irish digital education today.

Students will graduate with strong skills in digital marketing strategy and implementation, as well as in-depth knowledge of the digital landscape and the latest digital tools and techniques. Graduates will also have the ability to confidently brief providers and suppliers when contracting services.

About this Course

The course covers all the key elements including SEO, digital advertising, online PR, online reputation management, measurement, creation and implementation of a digital marketing campaign, project management and as an overall project the creation of a digital marketing strategy.

This course differs from other digital marketing courses in that it is extremely practical and you will work on live case studies and projects, as well as hearing from guest speakers from industry.

You will learn by doing, in computer labs and through hands-on use of the latest technologies and project management tools used in the sector.

Highly valued by employers, the course offers the reassurance of current content, designed and delivered by leading practitioners, but underpinned by the academic rigour and quality system of a third-level education provider.

Who is the course for?

This course is perfect for marketing professionals who want to update their understanding and skills in the vital area of digital marketing. It is ideal for those working in digital marketing who wish to appreciate how digital marketing complements other areas of marketing communications. This certificate will also be of interest to senior managers, business owners, webmasters and IT staff who are interested in better understanding the digital landscape or who have direct responsibility for promoting their business online.

Entry Requirements

A degree or equivalent at level 8 in marketing or a related field such as business, communications, media, sales etc. Applicants who hold a minimum level 8 or equivalent qualification in a non-cognate field but with work experience in a related area will also be eligible for entry onto the course.

Award

• Graduates will be awarded a Certificate in Digital Marketing which is a Special Purpose Award (30 ECTS credits) awarded by QQI at level 8 on the National Framework of Qualifications.

Course Assessment

• The course will be assessed with projects and continuous assessment. There are no exams.