- Duration: 12 Weeks
Course details
What is this course about?
This course will introduce students to the dynamics and challenges of the principles and practices of online marketing and digital media in marketing. It aims to equip students with the skills to create, develop, maintain and critically evaluate an excellent online marketing communication strategy.
Aim
This course will introduce students to the concept of online marketing and will equip them with the key skills necessary to ensure a successful online presence for any business.
What are the minimum entry requirements?
All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.
What will I study?
- Introduction to Online Marketing
- Digital Marketing Channels
- Social Media Marketing
- Online Marketing Strategy
- Website Design
- Strategic Online Marketing Plan
About Institute of Technology Carlow - Wexford Campus
- School Visits and Presentations
- Campus Visits
- Participation at Exhibitions
- Open Day at IT Carlow
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