Certifi cate Online Marketing

Course details

What is this course about?

This award will introduce students to the dynamics and challenges of the principles and practices of online marketing and digital media in marketing. It aims to equip students with the skills to create, develop, maintain and critically evaluate an excellent online marketing communication strategy.

Aim:

Students will be introduced to the concept of online marketing and the course will equip them with the key skills necessary to ensure a successful online presence for any business.

What are the minimum entry requirements?

All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.

What will I study?

• Introduction to Online Marketing
• Digital Marketing Channels
• Social Media Marketing
• Online Marketing Strategy
• Website Design
• Strategic Online Marketing Plan