Business-To-Business Marketing Strategy

Course details

• Addressing the needs of executives who drive, influence, or collaborate with the marketing function, Business-to-Business Marketing Strategy provides the foundation for marketing success.
• Leveraging new tools and the latest marketing techniques—along with an essential real-world perspective—you will learn how to formulate and implement effective marketing strategies and enhance your organization’s ability to respond to market forces.
• By exploring topics ranging from market segmentation to value based pricing to relationship management, the program will help you establish and grow a critical base of long-term, profitable customers.

Main Topics

• Creating a powerful sales network that drives leads.
• Improving sales effectiveness through better strategy implementation and an improved sales process.
• Assessing market potential and mapping audience needs to product capabilities.
• Leveraging best-in-class business-to-business e-commerce strategies.
• Building a process for market segmentation and product-line management.
• Improving the management of key accounts and nurturing customer satisfaction.
• Fine-tuning distribution strategies to minimize channel conflict.
• Assessing marketing performance and ROI.