Course details

This Business Growth Programme will help you to build your skills as a manager so that you can develop and grow a profitable and sustainable business. Using a proven combination of group workshops and one-to-one coaching, this programme heavily subsidised highimpact programme will help you to take positive action and drive improvements in your business.

Who should participate?

Owner Managers, Managing Directors, Business Development Managers and other members of the Senior Management Team who want to develop and grow a profitable and sustainable business. To-date, hundreds of business owners and managers from every industry and service sector have taken part in this programme. The Business Growth Programme is for those who want to drive their business on NOW

Objectives

This programme is designed to improve your management capability, which will in turn improve your overall business performance. The focus is on the daily, weekly and monthly activities that are key to developing and growing your business.

Together with a group of similarly motivated business owners and managers, you will:

Further develop your management capability and business skills

Identify, understand and track the key numbers that will deliver your business success

Develop your sales and marketing expertise in order to increase sales and profits

Learn how to build and lead a highly motivated effective team who will look after your customers and build your business

Throughout the six months of the programme, you will be given practical solutions that can be applied immediately to your business. You will have the support of a professional business coach. And you will share your learning journey with other business owners and managers who face similar challenges.

Programme Structure

There are three elements to this programme:

  • Opening coaching session to review your current business performance and agree the objectives you would like to achieve from participating on the programme. This is a three-hour one-to-one session incorporating a company diagnostic.
  • Six one-day workshops with a group of other owners and managers focusing on the following key areas for performance improvement: Financial Planning | Time Management | Sales & Marketing | Building a Successful Team | Systemising your Business | Customer Service
  • Six hour-long one-to-one coaching sessions focused on delivering results for your business

During the one-day workshops (10am - 4pm), you will be given practical solutions that can be immediately applied to your business. The follow-up coaching sessions are used to ensure you make significant progress with respect to the specific challenges facing you and your business. You will complete a monthly focus sheet which clearly defines the top 3-4 goals to be achieved within the following 4 weeks. Each coaching session lasts an hour and focuses on meeting these goals.

Programme Outline

Opening Coaching Session: Business analysis and objective setting (Company Diagnostic)

Workshop 1: Financial Planning

  • Work out your break-even point and gross margin %.
  • Identify your highest and lowest gross margin products/services.
  • Work out your Equity and Working Capital.
  • Complete a monthly cash flow forecast and financial plan/dashboard focused on increasing your sales and profits.

Follow-up coaching session

Workshop 2: Time Management

  • Learn how to maximise the effectiveness of your time management.
  • Get the tools to understand both yourself and your team members’ current use of time.
  • Learn how to focus on and prioritise the most important tasks for your business.

Follow-up coaching session

Workshop 3: Sales and Marketing

  • You will be introduced to over 80 marketing strategies and will develop a marketing plan around the strategies that fit best with your business.
  • Focus on understanding your customer, define your specific target market, your Unique Selling Point, and ensure it is easy for your customers to buy from you.
  • Learn the Business Coaching Ireland 5 ways to increase sales and profits and how to apply these to your business.
  • Learn the key principles of selling and how to develop the appropriate sales tools and techniques required to increase your conversion rates.

Follow-up coaching session

Workshop 4: Building a Successful Team

  • Learn how to build an effective, highly motivated and customer focused team.
  • Understand the principles of becoming a great leader to inspire your team each and every day.
  • Learn how to recruit great people and lead them to run the business so that the SME owner can focus on working on the business rather than in the business.

Workshop 5: Systemising your Business

  • Understand the importance of having systems in place to run your business effectively.
  • You will be introduced to business structures that can be applied to your business.
  • Learn about concept of using systems (operations, people, and technology systems) for routine tasks in the business which will free up time for you to focus on management and planning.

Follow-up coaching session

Workshop 6: Customer Service

  • You will be introduced to key service concepts to improve customer satisfaction and ensure delivery and client fulfilment is optimised.
  • Learn how to develop customer loyalty so that your customers keep coming back, time after time
  • Understand the value of really knowing your clients, and learn strategies to ensure they become loyal customers and raving fans.
Updated on 08 November, 2015

About IIE Manufacturing & Engineering Skillnet

The IIE Manufacturing and Engineering Skillnet was established in June 2013. The purpose of the network is to address the skills requirements of the manufacturing and engineering sector. The IIE Manufacturing and Engineering Skillnet aims to provide intensive training programmes that focus on and are driven by specific member company needs. The network is made up of a group of companies that have shared training needs. Member companies can commission training that is suited exactly to their needs and by joining the IIE Manufacturing and Engineering Skillnet companies can benefit from subsidised training cTheirses that can be provided locally and delivered at times that suit them.

The Institute of Industrial Engineers (IIE) acts as the contracting organisation that manages and administers the activities of the network and receives and manages the funds from Skillnets Ltd. on behalf of the network group. The IIE also provides a network manager who is the key coordinator, providing the professional and developmental input. Both the IIE and the network manager will work with a steering group which has been formed from the member companies. This steering group will oversee and direct the network. The group will meet on a regular basis to make management decisions.

The network reserves a limited number of places for unemployed people across all training programmes and many of them provide direct access to employers through work placements.

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