Business Communication Crash Course

Course details

Clear communication isn't always as easy as it sounds. This course pack will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization, deliver feedback, even in difficult situations, and increase your "approachability" quotient.

Course 1: Craft a Value Proposition
Master the structure and style of a value proposition to build relationships & boost your business.

• Master the basics of a value proposition
• Separate features & benefits from value

Course 2: Close the Communication Loop
Design a communication plan that makes sure your change initiative gets put into action.

• Conduct a needs analysis
• Design your communications strategy

Course 3: Be Approachable
Identify your own non-verbal habits & learn the skills to take your approachability to the next level.

• Assess your own approachability
• Recognize the non-verbal vibes you're sending

Course 4: Deliver Rich & Engaging Presentations
Apply storytelling & design principles to captivate your listeners and get results.

• Connect with people & command attention
• Find the story in your data

Course 5: Write for Business & Be Understood
Write for your busy readers by following best practices to craft clear & concise documents.

• Hit the right tone
• Organize for understanding

Course 6: Write Effective Emails
Your email messages say more than you think; write your way to the top with effective emails.

• Construct your communication
• Protect your image

Course 7: Tell Your Business Story
Put the principles of story composition to work to embed meaning into your communications and achieve your business goals.

• Capture the elements of storytelling
• Engage your audience

Course 8: Deliver Meaningful Feedback
Combine observation, precise language, dialogue & collaborative action to foster growth and get results.

• Observe first
• Build two-way communication

Now with enhanced mobile access, this eight course bundle includes dynamic video, tips from industry leaders, & downloadable PDFs. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1.5 hours to complete all courses.