Building Marketing Plan and Sales Strategy

Course details

A marketing plan is a blueprint or a complete document which sketches out the business advertising and marketing efforts for coming year and expresses the business activities for accomplishing particular marketing goals within a set time frame.
Marketing plan is a kind of road map which provides guidance or direction toward reaching the business goals it also supports the business objectives and business strategy.
Plans are important part of sales strategy that develops a good position of the brand or product of an organization to attain competitive advantage. Successful strategies assist the sales force to focus on the target market consumers and to make a meaningful communication in relevant ways.
The unit provides a comprehensive introduction of marketing, consumer and market analysis and describes the SWOT Analysis. It also illustrates the leveraging social media and various types of logos including a look at the concept of branding 101 and developing brand name.
On the completion of this unit learners will be able to to identify how to analyze the competition and how to analyze distribution channels.

Objectives:

After the completion of this course learners will be able to:

• Create a product development plan, marketing plan, & sales strategy
• Identify ways to protect your intellectual property
• Describe effective ways to brand your product

Program Content:

Lesson(s):
Introduction to Building a Marketing Plan and Sales Strategy
Topics:

• Introduction to Marketing
• Consumer and Market Analysis
• Analyzing the Competition
• SWOT Analysis
• Analyzing Distribution Channels
• Creating a Marketing Plan
• Leveraging Social Media
• Branding 101
• Developing Your Brand Name
• Types of Logos

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

Updated on 19 November, 2017