Developing a brand is a complex, long-term process. In today’s marketplace branding can provide the edge needed to succeed. Branding is not about getting your prospect to choose you over competition. It is about getting them to see you as the only solution.

Course Objectives:

By the end of this course, participants will be able to:

  • Understand the importance of the brand experience
  • Build and evaluate their brand

Course Outlines:

  • Brand building
  1. Social and cultural changes affecting brand equity
  • Understanding the Measurement Implications of the Changing Role of Brands
  • Public Relations
  • Putting a Price on Your Brand – Delivering Long-term ROI
  • Analyzing Corporate Brands Versus Product Brands
  • Maximizing the Potential of Your Brand
  • Developing the Brand Image From Within
  • Brand Impact Measurement Using System Dynamics
  • The Brand-customer Relationship: The Face of Your Business Strategy
  • Case Studies

We_They was founded in 1988 with the aim of providing first class training and consulting services, enabling our clients to improve and sustain a valuable competitive advantage, hence, making a positive contribution towards their success. Working closely with national and multi-national companies, we offer global experience coupled with practical, local expertise.  

We aim to deliver innovative yet practical business solutions, from concept formation to implementation and evaluation. BLI’s depth of service and global reach translates into seasoned knowledge for tailoring our services to our clients’ specific needs. 

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