Building Better Traffic: Content Marketing and SEO

Course details

You have your website, but how do you get people to get through the front door? The answer: strategic content marketing. If you can get your site to the first page of Google, you gain incredible opportunities. Want your site to be authoritative and relevant? Of course you do. That's why writing for the web to attract both humans and search robots is so important. In our course, you will learn more than just the theory behind content marketing and SEO. Discover how to decide what to write and how to write it in order to increase engaged, organic traffic to your site. You'll walk away with clear steps to immediately implement, track, and measure this strategy at your organization.

When you understand the basics of SEO and build strategic content, you will

• Get your organization in front of new audiences

• Boost your reputation

• Drive more leads

• Increase awareness about your cause

We want to help you grow organic traffic by 20% year over year and drive greater digital impact