Building a Corporate Brand

Course details

Corporate brand-building is an art and the science of developing awareness, constancy, priority and the value for companies to promote the brands which they manage and market.
The brand is a promise to those whom you serve – an assurance of consistently doing or present something in a way that the customers expect. A brand represents a corporation, its performance, the reasons behind those performances and the prospective customers of the corporation. The brand is a pledge to your customer and it symbolizes what consumers expect your corporation to deliver.
The unit introduces various elements of building a corporate brand; it also describes the useful strategies for developing a slogan for a brand and illustrates the different types of visual identities.
This unit aims to define marketing and marketing process including a look at SWOT analysis and sales cycle. On the completion of this unit, learners will be capable of understanding the marketing plan based on the P’s of marketing and various strategies for selling a product.

Objectives:

After the completion of this course learners will be able to:

• How to describe the essential elements of marketing, sales, and their company brand

Program Content:

Lesson(s):
Introduction to Building a Corporate Brand
Topics:

• Developing a Slogan
• Types of Visual Identities
• Marketing Your Product
• Introduction to Marketing
• Marketing Process
• SWOT Analysis
• Marketing plan based on the P’s of marketing
• Selling Your Product
• The Sales Cycle

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

Updated on 19 November, 2017