Build a Testing Program: CRO, MVT, & A/B Testing Theory

Course details

COURSE UPDATED ON: Nov 24, 2014

These principles work. My last test with a client saw a 30% increase in their conversion rate. You can have the same results by learning these theories.

Over 600 Student and growing.

Over 4 hours of video content. Plus the video is interesting and valuable. :-)

***Disclaimer: I am building these courses for my own site and I make several references to other courses even though they aren't done yet. I am not trying to upsell anything since you have all my produced content, I simply recorded these videos with the end listener in mind which would be someone from my site. In the mean time, you can enjoy these courses at a nice discount.

Having worked at Omniture/Adobe as a consultant for over 6 years I have seen hundreds of companies fail and succeed with testing. I have seen thousands of tests and I have seen the patterns for success from the best and worst tests. If you are ready to move into the data driven world of testing and you want to learn how to do it right, this course is for you.

Learn what testing is and how testing theory can help your business. In this course, I will introduce you to what it means to grow you testing program as you mature in testing. I will also introduce you the three pillars that every successful testing company needs to understand as they learn more advanced testing theories. Much more than conversion rate optimization, this strategy course will give you a framework for knowing how to maximize your success with your testing efforts.

Course Includes:

• Overview of testing and what it is
• How to choose the best metrics for testing that focus on ROI
• How the theories and strategies of testing can make you more money
• Calling winners and avoiding false positives
• Using 8 simple steps to improve your testing
• Knowing where to begin with your test ideas
• Minimizing your risk and understanding risk
• Building infrastructure for your testing program
• Much, much, more.

For you reference, I will be adding more topics to the course as I complete them over time. Some topics I have planned are below.

• Executive Involvement - Sponsorship and Shielding
• Other Key Players for your Testing Program
• Creating Buyin
• Adoption and Usage
• Building Your Testing Program Over Time
• Ideation - How to come up with awesome test ideas
• Ongoing Disciplined Iteration
• Efficiency and Testing
• Testing and Your Analytics Data
• Multiplying Learnings
• Avoiding Neutral/Flat Tests
• Monetization - Annualized Impact of the Testing Program
• Speed of Testing
• Jumping to Conclusions
• Governance Models
• Creating a Culture of Testing
• Involvement Across Business Units
• Getting Outcomes vs. Influencing Outcomes
• Forecasting
• Influencing Your Organization for Success
• Elements Methodology
• Marketing Methodology
• Multivariate Strategy
• Segmentation Strategy
• Personalization Strategy
• Testing Mindset vs. Analytics Mindset
• Understanding Variance/Noise and Running a Variance Study
• Statistics of Testing
• Psychology and Testing
• Assumptions, Biases, Dependent Logic, and other Logical Fallacies
• Recommendations and Testing
• The Market Influence, Seasonality and Holiday Testings
• Testing Velocity
• Sharing Knowledge
• Rules of Action