BS2 Export Basic

Course details

With the increasing globalization of markets and business internalization, SME's are unavoidably faced with the challenge of dealing with foreign customers, competitors, and suppliers.Thus, going international is no longer a luxury, but a necessity for economic survival. The challenge of international marketing is to develop strategic plans that are competitive to penetrate and Survive in global Markets.

Learning Objectives

This course is an overview of the export cycle including WTO regulations,regional & bilateral agreements, marketing mix, source of trade information, distribution channels, negociation, contracting, and export documentation & logistics.

By the end of the program, participants will be able to gain the following knowledge and skills:

• Understand the Egyptian strategy and national plan for export development;
• Identify the main documents required for the completion of export procedures;
• know how the international and bilateral agreements help in acquiring completive edge;
• Understand the main criteria for selecting the international markets;
• Identify the main components of the marketing mix;
• identify the different factors that affect export's prices;
• understand the fundamentals of marketing communication;
• know the various documentary collection and international standards for standby L/C; and
• Apply various methods of payment for foreign trade.

Contents

• The Company Internal Factors – readiness to export SWOT Analysis
• Environment (Internal & External Factors)
• Domestic (Egyptian Export Strategy, Customs, Documentation and procedures)
• International (WTO, Regional agreements, certificate of origin)

Export Marketing

• Marketing mix 5 Ps (Product , Price, Promotion, Place, Perception)
• Market Research
• Sources of Information
• Market Selection
• Distribution Channels
• Communication

Skills (Negotiation, Presentation, and Contracting)

Intercultural Aspects

Export Techniques

• Logistics/ Transportation/ Packaging/&Packaging.
• Financing/ Terms of payment & Incoterms/Credit Insurance.
• Legal Aspects/ International Contracts.

Standards/ Quality/quality Assurance

Export Strategy Plan

Who Should Attend

• Export managers and specialists
• Marketing managers and specialists