Branding! Secrets of Successful Brand Building...in 1 Day!

Course details

This brand training will walk you through all you need to know to grow your brand.

In one day you can learn the secrets of successful branding complete with videos, exercises to work on, student manuals, cheat sheets and MP3s.

In this branding course you will learn:

• What is a brand?
  • Why a brand is much more than a logo
  • Types of branding used today
  • The 9/10ths rule of branding
• Brand Positioning
• Case Studies: Department Stores
• Why Brand Management?
  • The importance to company value
  • Strategic implications
  • How brands drive growth
• Tools for Developing Corporate and Individual Brands
  • Brand Opportunity Tree
  • Brand Conversion Model
  • Brand Positioning Analysis
  • Sixty Seconds Brand Test
  • Brand Circle
• Case Studies: Cadburys Dairy Milk, Easy Group, After Eight
• Your Branding Pyramid

So if you are a brand manager, marketing manager, business owner or marketing student you can now learn everything you need to know about branding and brand marketing in one day.