Behavioral Economics and Neuromarketing

Course details

How do people decide what to buy in supermarkets? Why do luxury car brands give TV advertising? How can you get honest information from your users in an online survey? In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own experiments and run A/B tests to make critical decisions about your products. This course is suitable for entrepreneurs, product managers, marketing specialists, campaign managers, pricing experts, service designers and user experience experts.

1. An introduction to consumer behavior and human biases

2. Scent Marketing

3. Power of Sound in Purchase Behaviour

4. Anchoring, Decoy Effect

5. Status Quo, Goal Gradient Effect

6. How to name,display and price your products

7. Framing, Decision point intercepts, Planning Fallacy

8. Mental Accounting, Sunk Cost Effect, Choice Overload

9. How to structure your own experiments and Nudge Samples

10. Psychological Tricks To Make People Like You