Before Building Your Small Business Website

Course details

Many times small business owners have to wear many hats and play many roles in running their businesses. This can include building their own website. If you have no skills or experience with web design, this can be an overwhelming task. This class is specifically designed for small business owners who have to be do-it-yourselfers when it comes to their websites.

If you want to build a house, is the first step to go and get the bricks and lumber and start building? Of course not! You start with a plan, a blueprint, and decide what your needs are before you build anything. The same should be taken if you plan to build a website. You shouldn't start with the web platform tools (Weebly, Wordpress, Wix, Squarespace, etc.), start with a plan. Decide what you need
in your website, where everything should go, and create your content beforehand.

In this class you will learn:

• How to identify your website's purpose
• The essentials for your home page
• How to write content that attracts your target audience
• How to lay the foundation to drive web traffic to your website
• Tools that can convert web visitors into leads for your business
• A plan for organizing your web content before you start building
• You will leave with practical tools and resources to get started building your business website