Become an Entrepreneur: The 8 Step Business Launch!

Course details

Over 70 lectures & 7 hours of content!

• Learn to find specific audiences for your ideas
• Build a great brand for your business
• Develop great products & services with your new-found knowledge!
• Understand possible risks & avoid problems in the long-term… 

Dive into Entrepreneurship and become an entrepreneur! Learn market research, design thinking, prototyping, branding, sales, & seed round fundraising.
Follow an 8-step journey that lowers your risk, moves your venture & journey forward & opens you up to the training of a thriving community of like-minded people.
Real world examples will be shown & you will have access to multiple target market interview recordings, downloadable support resources & have the opportunity to specialise within your chosen industry.
Learn from the master of entrepreneurial thinking, Davis Jones, Co-Founder of Eazl, a venture-backed professional development community based in San Francisco, California, USA. Named one of North Bay’s most influential businesspeople of the year in 2014, Davis will show you how he successfully built up his award-winning business, as it continues to go from strength to strength!
Welcome to the Programme

• Intro
• Say hi to your fellow students!
• Share your new course with your friends!
• Welcome

Step 1: Business Concepts & Target Markets

• The First Drop: How to Clarify Your Business Concept
• How to Access to Eazl’s Concept to Market Tool
• Target Market Selection: Visualizing Markets, Segments, and Niches
• Audience Ideation: How to Use Constraints and Segments
• Are You Building a Two-sided Business? If So, This is for You.
• Introducing the CAM System for Prioritizing Audiences
• What MIT Found Out about Focus in Entrepreneurship
• … [Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology)
• … [Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)
• … [Extra Help] How to Use the CAM Market Filtration Tool

Step 2: Market Research

• Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
• Case Study: Visualizing Chen and Samir's Launch in Two Scenarios
• Access to Eazl’s Primary Market Research Tool
• The Fundamentals of Human-centered Design
• Risk Reduction with Three Areas of Primary Research
• Interviews are Like Sailboats: Just Steer in the Right Direction
• Watch Customers Reveal Strategic Information in Real Interviews
• Access to Eazl’s Primary Market Research Toolkit
• … [Extra Help] LinkedIn…  Power Game for Primary Market Research (Rebroadcast)
• … [Optional] Watch a Live, Unedited Customer Interview

Step 3: Using Research for Better Business

• Three Types of Customer Needs (or “Pain Points”)
• … [Optional] Let’s Convert Real Market Research into a Needs Map Together
• How to Find Customers’ Attitudes Regarding Your Business Arena
• Visualizing Customer Motivation through Your Purchasing Funnel
• … [Selling Complex or Expensive Offerings] Selling to the Buying Center
• … [Extra Help] Let’s Extract Design and Marketing Needs from Real Audience Research

Step 4: Estimating Value

• Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
• Audience Validation: Three Characteristics of Every Good Target Market
• … [Optional] The Meg Media Case Study (an “Athlete” Startup)
• … [Optional] The Tanium Case Study (a “Megatron” Startup)
• The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
• How to Create Your Customer Persona
• … [Extra Help] Let’s Use Real Customer Research to Create a Persona Together

Step 5: Prototypes & Testing

• Prototype Concepting with the ORB System
• … [Optional] Prototype Concepting: The Hire Hero Case Study
• Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)
• … [Prototyping for Services and Experiences] Your MVP as a Service Design
• … [Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
• … [Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
• Testing Your Prototype: The Three Big Questions
• How to Test Your Prototype as an MVP
• … [Optional] Here are Some of My Favorite MVP Testing Tools
• When Your Know Your Prototype is Ready for It's Big Debut

Step 6: Branding, Pricing & UX

• The Real Deal with Branding: What I Wish I’d Have Known
• The Four Core Parts of Your Business’ New Identity
• How to Write a Compelling Business Description
• [Optional] Case Study: a Tour of Artisan Access’ New Identity
• Pricing Strategies for Your New Business
• Branding and Customer Loyalty through Experience Design

Step 7: Your First Customers

• The Two Startup Sales Strategies (and the One that Usually Won’t Work)
• Visualizing a How a Startup's Marketing and Sales Activities Work
• [Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
• How to Approach Your First Group of Customers
• The Launch Marketing Suite: Your New Business’ First Selling Tool
• [Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite
• How to Approach Influencers as Your Second Customer Group
• [Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers

Step 8: Seed Funding

• How We Suggest Most Startups Raise a Seed Round
• How to Recruit a Lead Advisor to Help Guide Founder(s)
• [Optional] Case Study: How Meg Media Recruited Their Lead Advisor
• #BeyondBusinessPlans: What Startups Really Need
• [Optional] Practical Research Methods for Your Business Case
• [Optional] Let’s Draft Your First Financial Forecast Together
• How to Design a Seed Round that Really Works [Contract Template Here]

Step 9: Bonus Tutorials

• Lean Branding I: Crafting Kym’s Business Name
• Lean Branding II: Developing the Artisan Access Color Palette
• Lean Branding III: Creating a Typography Package for Free
• Lean Branding IV: Designing a Cool, Inexpensive Logo
• Lean Branding V: Writing Artisan Access’ Public-facing Business Description

Updated on 11 December, 2017