Basics of Effective Selling

Course details

This course is part of the Basic Management Series. An edge in today's market can easily be achieved by applying some basic selling techniques. By learning how to build a positive relationship between yourself and your customer that will routinely lead to your desired result, you'll have acquired a powerful new business tool with broad application.

Objectives:

In this course, you will identify the basics of effective selling.

Course Overview

Preparing to Sell

Lesson Overview:

In this lesson, you will learn the different steps you can take to maximize your selling.

• Know Your Customer and Your Business.
• Know Your Product.
• Develop Qualified Leads.
• Prepare Yourself.

Conducting the Sale

Lesson Overview:

In this lesson, you will learn the proper way to conduct a sales call.

• Set the Call Objectives.
• Initiate Contact.
• Present the Message.
• Close the Sale.

Following Through on the Sale

Lesson Overview:

In this lesson, you will list the different ways of following through on the sale.

• Structure a Long-term Relationship.
• Plan for More Business.