Basic Selling Skills

Course details

Program Objective

By the end of this workshop participants will be able to:-

• Understand a wonderful paradox: helping other people get what they want gives us more of what we want.
• Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
• Recognize the difference between features and benefits of products and services.
• Identify and be able to better present the competitive strengths of your products and
• services, so that you can be proactive in handling objections and more successful at
• asking for the business.
• Use different types of selling for different situations.
• Identify ways to find new clients and network effectively

Program Outline

• The fundamentals of sales.
• What is selling?
• Importance of sales.
• Why do people buy?
• The different buying decisions.
• Purpose of selling.
• Challenges for sales people.
• Attractive and unattractive features of sales job.
• The sales process:
• Prospecting and qualifying.
• Questioning techniques
• Handling price.
• Active Listening.
• Sales person as a communicator.
• What makes a good sales person?
• Creation of customer long-term relation.