- Duration: 2 Days
Course details
This course will assist the participants to select and implement the most apprpriate commuincation mix to their organisation?s achieve specific marketing objectives. It will also focus on how to manage and integrate online & offline marketing communication media & tools in an effective manner to ensure efficient use of communications budget as well as audience engagement & interaction.
Learning Outcomes
On successful completion of this course, participants will be able to:
- Understand the scope, role & the primary tasks of Marketing Communications/Promotion & its link with marketing mix
- Understand the key elements of marketing communication mix( including the tools, media & content) and how they can be effectively utilised to meet the organisation?s communication objectives
- Appreciate the difference between traditional vs new media and how they can be used to meet organisation?s communication objectives
- Understand and apply the concept of Integrated marketing communication(IMC), what it is that should be integrated
- Understand and apply the IMC planning framework and the interaction between different elements of the plan.
Target Audience
Employees responsible for marketing communications & for those who wish to understand/update their knowledge & skiils about the world of marketing commuincation
Entry Requirements
None required
Updated on 08 November, 2015Course Location
About Bahrain Institute for Banking & Finance
We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.
We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.
We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.
Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.
Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.
We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.
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